: : : Phiboonchai Mae Pranom Thai Chili Paste : : :

Message from the President and Vice President

For over 47 years as a manufacturer and distributor of Thai chili paste, dipping sauces and curry paste under the "Mae Pranom" and "Siam Kitchen" brands. Phiboonchai Maepranom Thai Chili paste Co., Ltd.'s commitment to high quality products for maximum customer satisfaction has resulted in the Company's overall success today. Phiboonchai Maepranom maintains a vigorous research and development department dedicated to creating innovative new products for the delight of its many patrons. Processing a cooperative and devoted staff, together with a restructured organizational management, plus the application of modern technology to its production process and product quality development, Phiboonchai Maepranom has been awarded the prestigious internationally recognized ISO 9001:2000, GMP and HACCP International Quality Standard Certifications.

As President and Vice President of Phiboonchai Maepranom Thai Chili Paste Co., Ltd., we are very pleased to thank our many patrons, all of whom have rendered tremendous support and promoted further corporate development to international standards and we look forward to their continued much appreciated support in the future.

47 Years of "Mae Pranom" Thai Chili Paste

Established in 1959 as Phiboonchai Industries Limited Partnership, the small business's office and factory were originally located on a 0.8 acres at No. 113/1-2, Sethakit Housing Project, Nong Kham District, Bangkok, to produce Thai chili paste in bottles under the "Mae Pranom" brand.

Due to its unique flavor and high quality, specially seasoned by Ms. Pranom, following a traditional Thai recipe, the business soon began to expand its product development while maintaining a strong Thai identity, resulting in steady growth and expansion over a relatively short period of time.

With continued success and a prudent management vision, the partnership became Phiboonchai Maepranom Thai Chili Paste Co., Ltd., and in 1994, the factory relocated to a 12 acres at No. 68/10, Moo 12, BoramRajchonnee Road, Salathammasop, Taweewattana District, Bangkok. The new factory was equipped with state-of-the-art production machinery and advanced technology to produce a range of high quality, safe products to meet customer demand and satisfaction.

Throughout the past 47 years, the "Mae Pranom" product range has become well-recognized and appreciated by both Thai and foreign gourmets. To this end, Phiboonchai Maepranom remains fully committed to producing a range of high quality products, while its research and development program is also dedicated to creating new products that meet the requirements of its many consumers.

Vision

Phiboonchai Maepranom Thai Chili Paste Co., Ltd. Plans to increase its production capacity and develop a range of new products for local and world markets, that will meet customer demand. The company's unique range of outstanding flavors, high quality and wide variety of products have all contributed to reinforce its marketing mechanism and efficiency, enabling it to expand its market base to the international community.

Asides, the Company brings in new machinery of advanced technology to improve its products and packaging process in addition to nutrional development for the highest benefits and safety of consumers.

Today, Phiboonchai Maepranom takes pride in its leadership in finished and semi-finished food products under the brand name of "Mae Pranom" that always maintains its well-acclaimed flavor and Thai identity. Its endeavors to capture additional world markets continues unabated.

Honors and Pride

1971	Mr. Sirichai Daengsupa, President of the Company presented "Mae Pranom" Chili Paste to His Majesty the King during the Thai Red Cross Fair in Saranrom Palace
1988	Awarded Certificate of Environment Conservation and Occupational Health from Bangkok Governor Maj. Gen. Chamlong Srimuang
1989	Awarded a Plaque and Certificate for Outstanding Product Quality for from the Business News Agency
1991	Presented with Top Award in a Chili Paste Contest on National Agriculture Day from the Ministry of Agriculture and Cooperatives
1999	Conferred with "Diamond of Bangkok" Award in the Business Sector from Bangkok Governor Mr. Pichit Rattakul
2000	Presented with a Certificate of Pleasant and Attractive Enterprise from Bangkok Governor
2001	Presented with a Certificate of Salvaging the River for the Nation from Bangkok Governor Mr. Samak Sundaravej
2003	Recognition as a Strong Business Enterprise by the Anti-Narcotics Operations Center by Nangkok Governor Mr. Samak Sundaravej
2004	Mrs. Pranom Daengsupa, Vice President, was conferred with Sema Dhamachak from HRH Princess Maha Chakri Sirindhorn for her business integrity and support of Buddhism
2004	Awarded the "Honurable mention small and medium industries management" from Prime Minister Thaksin Shinawatra
2007	Awarded the "Prime Minister's Industry Awards : small and medium industries management" from Prime Minister Surayut Chulanont
2007	Awarded the "National Outstanding Organization Award for Economic Development 2007" from the National Identity Office, Office of the Permanent Secretary, the Prime Minister's Office
2007	First Runner-up of "Best Practice of the Philosophy of Sufficiency Economy at National Level" in the category of the Medium-sized Business from Office of the Royal Development Projects Boards
2010	Prime Minister's Export Award 2010 "The Best Exporter" from Prime Minister Abhisit Vejjajiva
2010	Prime Minister's Export Award 2010 "Thai-Owned Brand" from Prime Minister Abhisit Vejjajiva